Nike+ Running Club's Ready Set Go Guide

When international sports company Nike contacted ABV founder Greg Mike about illustrating an instructional running guide, it was immediately a perfect fit. Referencing each step in the guide, Greg and ABV concerted and completed over 30 custom illustrations that were utilized for print, web, and Nike’s NRC web-based application. Pairing both Greg’s signature style and Nike’s trademark color palette, the illustrations evolved naturally into a collection of motivational imagery that guides runners through their training process.

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