ABV joined forces with Heineken® and Montana Cans to create the first-ever traveling art adventure: The Heineken Mobile Art Experience.
The heart of the collaboration was a live art truck complete with rotating canvases on the outside and a gallery on the inside. The truck traveled from Wynwood to South Beach visiting walls and pop-up events. Spectators can watch artists immersed in live sessions, creating works of art in real-time on the sides of the truck. The truck brings Montana Cans and other supplies straight to the scene, so on-the-go creatives don’t have to chase down paint and materials from far-flung locales.
A limited edition commemorative Montana can was designed to honor the relationship between the two premium brands.
Drone footage and videography by 3DR: http://www.3dr.com Microsite Designed and Developed by ABV AGENCY: http://www.heinekenxmontana.com