Heineken contacted ABV looking for a large scale brand activation based around visual art. Over about a year, ABV designed and developed the Art Pyramid concept with the intention of bringing event goers an out of this world conceptual structure.
Heineken and ABV are now touring the Art Pyramid around the country, bringing in new artists from around the world at each stop.
The Heineken House is a multi-sensory experience, featuring a Live Art Pyramid as the core. Standing over 35ft tall, the pyramid features 12 massive live art walls to be hand-painted over the three days at A3C Festival in Downtown Atlanta. The interior features a covered bar serving ice cold Heineken, while the exterior provides seating for patrons to witness the transformation of this multifunctional installation.
- Public wifi
- A Showcase of World Class Visual Artists
- Covered Bar with 4 Entrances
- Lounge Seating Surrounding the Structure
- Variety of Visually Simulating Lighting Effects