After touring the Live Art Pyramid, Heineken contacted ABV looking for another large scale brand activation based around visual art. Over the course of a few months, ABV designed and developed the Artitorium with the intention of bringing event goers an out of this world, multi-dimensional experience.
The Artitorium is a large structure, featuring a bar, shaded seating, stage, and large canvases. The structure measures 60 feet by 60 feet, and provides seating for patrons to witness the transformation of this multifunctional installation. The Artitorium was debuted at CounterPoint Music Festival in Kingston Downs, GA.