Adidas ZX Flux

Adidas contacted ABV founder Greg Mike to take part in the ZX Flux project. ABV and Greg Mike worked closely with the brand to curate the artists involved, and pulled in artist / designer Tristan Eaton to work on the project. Greg Mike and Tristan created custom designs that were printed onto the Flux shoes to promote the new customizable feature. The work was also featured on a massive billboard in downtown New York to promote the campaign.

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